Creative Direction
Iconic in the Japanese and European markets, Hasegawa manufactures top-quality luxury and industrial ladders. I was hired by their corporate team to ideate, launch and direct all new North American digital initiatives as they began international expansion.
Responsibilities included:
- Creating brand awareness and growth by securing continual coverage from top digital and print publications
- Developing strategic partnerships and dynamic campaigns with key influencers within the design community
- Overseeing day-to-day direction for NA strategies; including all curation, press and outreach
- Tradeshow and event ideation and management
