HASEGAWA

As they emerged in the U.S. market, one of my major concentrations for Hasegawa’s design series was generating meaningful relationships with press and influencers by constructing a brand story and matching materials that captured the essence of what made their ladders extra special.

Within my tenure there, I secured press for in publications including House Beautiful, Oprah magazine, New York Magazine, HomePolish and Refinery29. I laid the ground work for major campaign ideation for Elle Décor as well as a major label collaboration, which they completed with Supreme after my departure.

Lastly, I procured partnerships with stellar lifestyle brands including Sony’s UX Life Space and Assouline Publishing.